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A campaign that dispels negative and inaccurate age-based stereotypes, prejudice and discrimination applied to younger and older populations. By using “negative”, emotionally charged words that happen to contain the word “age” we drummed home that a person’s age should never have to make them feel discriminated against.

Client: PAHO (Pan American Health Organisation
Creative Director: Julian Mazery, Wessel Stoltz, Director: James Collins

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