A fun sales competition that gave the consumer a cool brand experience, bringing to life the “Talking Ice Cream”  concept – a quest to find the cool through engaging with all OLA ice creams. We said goodbye to serious and brought the talking ice cream concept to life through augmented reality. The augmented reality allowed the consumers to engage with the respective personalities of the ice creams through an experience that included funny jokes and  the chance to find the secret to a cool  summer experience.
<Smartie Award Winner>

Client: OLA (Unilever)
Creative Director: Julian Mazery, Copywriter: Nkululeko Vilakazi, Designer: Sonelle VD Merwe