<RIP RIKY>
While working at Unilever, my team and I launched the Vaseline MEN #StartStrong campaign, targeted at the aspirational South African male. The campaign celebrated men on their journey to personal greatness by focusing on how they begin their day, using the Vaseline MEN product range as a daily ritual.

In partnership with Riky Rick and Kagiso Rabada, the campaign told authentic #StartStrong stories that reflected the ambition, discipline, and mindset of modern South African men.

Client: Unilever - Vaseline
Creative Director: Julian Mazery, Copywriter: Nkululeko Vilakazi, Designer: Sphelele Gumede,
Video Production: MORE