<RIP RIKY>
Vaseline Men launched #StartStrong, aimed at the aspiring South African male. The campaign represented men on their journey to greatness, by focusing on how they start their day using the Vaseline MEN product range.
In partnership with Riky Rick & Kagiso Rabada, Vaseline MEN told the #StartStrong story of modern men in South Africa.

Client: Unilever - Vaseline
Creative Director: Julian Mazery, Copywriter: Nkululeko Vilakazi, Designer: Sphelele Gumede,
Video Production: MORE