To get the world racing on World Humanitarian Day, we staged a race like no other, with some of the biggest names in racing and humanitarian work to encourage global participation. We created a global activation, partnering with Strava to bring about awareness of our planets environmental state, and awareness around the the lives of those most affected by the climate crisis.

Client: UN OCHA (United Nations Office for the Coordination of Humanitarian Affairs)
Creative Directors: Julian Mazery & Steve Bryden, Wessel Stoltz, Director: Nick Waring
(Smarties and Shorty Award winner)